Amid all the fancy new high-end electronic gadgetry at the International CES show, many TV-centric attendees had a major interest in the government's $40 coupon program for digital-to-analog set-top boxes for over-the-air viewers—especially with the U.S. digital television transition just one year, one-month and a little over one week away.
For example, the $39.95 Digital TV converter box from SlingMedia (now an EchoStar subsidiary) caught the eye of the NTIA officials who run the coupon subsidy program.