Over 9 million viewers to be affected
New proprietary research released today by Centris, the leading media market research firm, reveals that 9.2 million U.S. households could experience receptivity problems with digital TV signal coverage in the upcoming DTV transition on February 17, 2009. According to Centris, there are more than 17 million households currently receiving only over-the-air (OTA) analog signals in the U.S., of which 54% are located in challenging reception areas. The study provides...