26

Mar

DTV Awareness, Confusion on the Rise

Posted by admin  Published in The Big Switch

Consumers are more aware of the coming DTV switch, with 59 percent of Americans saying they know about the February 2009 switch from analog to digital TV signals.

Research from Frank N. Magid Associates indicates that awareness of DTV has been in about the 30 percent to 40 percent range for several years, but has surged in the last six months, according to Broadcasting & Cable.

Read full story at MediaBuyerPlanner

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